Charmaine DaCosta is the Founder and CEO of Crude Food, a catering company and manufacturer of Limation Limeade. This premium limeade, a favorite part of her Caribbean childhood, introduced taste buds to a refreshing beverage called Limation in Spring 2014. Winner of the Harlem Business Alliance’s 5th Annual Business Plan Competition, DaCosta is on her way to making Limation a household name. The limeade brand features 4 delicious flavors, Original, Lavender, Passion Fruit and Watermelon, the hallmark of which is it’s all natural appeal with no preservatives, no added dyes or chemicals.
Charmaine started her professional life as a singer/songwriter and founding member of reggae girl-group Worl-A-Girl, a dancehall reggae group signed to Chaos/Columbia Records and then East/West Records label. With Malik Yoba and Worl-A-Girl, DaCosta co-wrote the Jamaica Bobsled Chant for the Cool Runnings movie soundtrack.
Charmaine has taught for over 8 years as an adjunct professor of business in the subject areas of marketing, business planning and organizational behavior. She has also taught and directed an ESL program for 3 years.
A woman of diverse skill sets, DaCosta, who is an ordained pastor, is also an education/career coach and mentor to adults and teens.
Charmaine holds a BA and MA in English Literature from the City College of New York, a MBA in Media Management and a certificate in Culinary Arts.